Your Ultimate Sidekick for Sun-Soaked Adventures
At LiFE!, we’re here to level up your outdoor vibes with beach gear that’s as stylish as it is practical. From shady shelters and comfy chairs to clever carts and sand-free towels, we’ve got everything you need to make every beach day, picnic, or poolside hangout a total breeze. Wherever your sunny adventures take you, LiFE! has you covered—literally!

Embrace Nature's Serenity
Experience the tranquility of lush sage greenery with our Eden collection, bringing a touch of natural elegance to your beach outings.

Dive into Deep Blue Bliss
Immerse yourself in the calming hues of the Ocean collection, inspired by the vast and mesmerising sea.

Soar Under Open Skies
Let the clear, expansive blues of the Sky collection elevate your outdoor experience to new heights.

Dance in Vibrant Hues
Celebrate the lively and warm colours of the Sunset Tango collection, capturing the essence of a breathtaking beach sunset.

Blossom in Rosy Elegance
Indulge in the soft, romantic tones of the Rosette Dream collection, perfect for a dreamy day at the beach.
Shop Shade
The perfect companion for sunny days at the beach, our shelters are compact for easy storage and stashing in the car.
-
Sky Delmar Beach Shelter
Regular price $129.00 AUDRegular priceUnit price / per$0.00 AUDSale price $129.00 AUD -
Sunset Tango Beach Shelter
Regular price $129.00 AUDRegular priceUnit price / per$0.00 AUDSale price $129.00 AUD -
Sunset Tango 1.7m Compact Beach Umbrella
Regular price $79.95 AUDRegular priceUnit price / per$0.00 AUDSale price $79.95 AUD -
Rosette Dream Beach Shelter
Regular price $129.00 AUDRegular priceUnit price / per$0.00 AUDSale price $129.00 AUD
Shop Towels
Stylish sand-free protection, that's compact and absorbant.
-
Eden Maxi Sand Free Towel
Regular price $59.95 AUDRegular priceUnit price / per$0.00 AUDSale price $59.95 AUD -
Violet Delmar Maxi Sand Free Towel
Regular price $59.95 AUDRegular priceUnit price / per$0.00 AUDSale price $59.95 AUD -
Sky Delmar Maxi Sand Free Towel
Regular price $59.95 AUDRegular priceUnit price / per$0.00 AUDSale price $59.95 AUD -
Ocean Wave Maxi Sand Free Towel
Regular price $59.95 AUDRegular priceUnit price / per$0.00 AUDSale price $59.95 AUD
Shop Carts
Practical transportation that's stylish and durable.
-
Eden Delmar Beach Cart
Regular price $169.00 AUDRegular priceUnit price / per$0.00 AUDSale price $169.00 AUD -
Ocean Meridian Beach Cart
Regular price $169.00 AUDRegular priceUnit price / per$0.00 AUDSale price $169.00 AUD
Shop Seating
Relax in Comfort and Style with Our Beach Chairs
-
Ocean Premium Beach Chair
Regular price $129.00 AUDRegular priceUnit price / per$0.00 AUDSale price $129.00 AUD -
Sunset Tango Premium Beach Chair
Regular price $129.00 AUDRegular priceUnit price / per$0.00 AUDSale price $129.00 AUD -
Eden Premium Beach Chair
Regular price $129.00 AUDRegular priceUnit price / per$0.00 AUDSale price $129.00 AUD -
Eden Delmar Recliner Beach Chair
Regular price $59.95 AUDRegular priceUnit price / per$0.00 AUDSale price $59.95 AUD
Shop Mats
Lightweight, easy to transport, and super comfy.
-
Ocean & Candy Beach Mat
Regular price $69.95 AUDRegular priceUnit price / per$0.00 AUDSale price $69.95 AUD -
Rosette Dream Beach Mat
Regular price $69.95 AUDRegular priceUnit price / per$0.00 AUDSale price $69.95 AUD -
Ocean Meridian Beach Mat
Regular price $69.95 AUDRegular priceUnit price / per$0.00 AUDSale price $69.95 AUD -
Ocean Delmar Beach Mat
Regular price $69.95 AUDRegular priceUnit price / per$0.00 AUDSale price $69.95 AUD

Over 20 Years of Beach Memories
At LiFE!, we’ve been making Aussie beach days better for over 20 years. What started with a dream (and a lot of sand) to create beautiful, portable, and seriously durable beach umbrellas has grown into a full-blown mission to make every family’s beach adventure as stylish and stress-free as possible.We believe in sun-smart fun—because nothing kills a good beach day like sunburn! Our gear is designed to keep you cool, comfortable, and protected, blending high-quality materials with clever designs that scream, “Take me to the coast!”From trend-setting shades to must-have beach essentials, we’re here to make your time in the sun the best it can be. So grab your sunscreen, pick your spot, and let LiFE! take care of the rest. Let’s beach better, together.

Effective Shade Protection for Aussie Families
We’re all about making sun-smart look good. At LiFE!, we’ve got your back (and yourfront) with shade solutions that protect the whole family. Designed with top-tier UVE 95+% rating, our beach gear doesn’t just stop the burn - it brings the style too. Whether you’re building sandcastles or just soaking up the vibes, you can relax knowing we’ve got safety and fun covered.

Built Tough, Made to Last
Aussie beaches can be brutal—but so can our gear. At LiFE!, we use high-quality, weatherproof materials that can handle the surf, sand, and sun like a pro. From shade shelters with top-notch UV protection to water-resistant essentials, every piece is crafted to survive epic beach days (and maybe even the kids).

Stylish, Portable, and Easy as Pie
We get it - lugging heavy gear isn’t the vibe. That’s why LiFE! products are made for smooth, hands-free beach missions. Compact, lightweight, and oh-so-chic, our portable designs mean fewer trips to the car and more time living your best beach life. Because who has time for extra hassle when the waves are calling?